What exactly is organic search?

Organic search results are the unpaid listings shown on a search engine results page (SERP).

Unlike paid advertisements, these results are earned through a combination of factors, including relevance to the user’s query, authoritative backlinks, meticulous SEO optimization, the right branding and content and much more.

Organic positions on page one are the most trusted listings and have the most credibility, according to Google. That is why they are there.

Google has picked them over the hundreds and in some cases, thousands of other websites.

They are not paid positions, they are what Google calls, “organic”. Over 50% of all visitors clicks come from these natural uppaid organic listings.

To rank on page one in organic search and keep a presence there, businesses must use strategies that follow SEO “best practices”, also known as ethical SEO or “white hat”, organic SEO.

These SEO strategies are meticulously crafted to enhance a website’s SERP positioning organically, without resorting to underhanded tactics like keyword stuffing, or buying links that try to game the system, which can incur penalties from search engines. (known as “black hat” tactics, which should be avoided at all costs).

The placement of a link on the SERP holds immense significance.

With search ads occupying prime real estate at the top of the page, organic search results often compete for attention within a limited space, particularly on devices with smaller screens like laptops, tablets, or smartphones, where only a handful of organic results may be visible.

Knowing how to secure organic search ranking on page one in Google and Bing needs an in-depth knowledge of its factors and is paramount for businesses aiming to clinch a coveted spot on page one.

Unlocking Page One: Understanding Organic Search Ranking Factors

On the internet, securing a position on the first page of Google search and other search engines is the holy grail for businesses.

Here’s the deal, getting on page one in a coveted spot entails navigating through a myriad of organic search ranking factors, each crucial in determining a website’s visibility and prominence.

Make sure you pick a reputable SEO firm that has experience and go for it.

Unlocking the Power of Organic Search: Your Guide to Digital Marketing Success

Why Organic Search Matters

1. Long-Term Results: While paid advertising delivers quick outcomes, organic search strategies offer enduring benefits over time. Organic traffic that comes from being on page one, often serves as the primary source of website visits, playing a key role in the buyer journey and yielding higher conversions and ROI over time. Obviously, organic listings on page one in Google and Bing are the highest, most sought after positions of ranking for a reason.
2. Competitive Edge: Getting page one rankings with organic search provides a distinct advantage by one of the first and only ones searchers consider. No one goes to page two. Aggressive pursuit of natural organic traffic can elevate a business above competitors in search engine rankings on page one, without extra hefty investments in paid advertising. It’s the ultimate source of traffic and new business.
3. Cost-Effective and Scalable: By investing in effective SEO principles, businesses can achieve scalable growth in the long haul. Plus get more and better leads. People who search online, trust the organic listings the most. Get on page one in Google and Bing!
4. Longevity: Organic search strategies that rank you on page one yield sustainable results, independent of costly pay-per-click expenditures, ensuring a lasting impact on search engine rankings. It’s a long term play and competitors are working hard to be the king of the hill. If you have determined there is traffic on the web for what you do, keep going, it’s so worth it.
   Highly Targeted: Effective SEO efforts ensure page one visibility when consumers actively search for industry-relevant keywords. This targeted traffic not only drives leads but also nurtures long-term customer relationships. Google and Bing have created an amazing opportunity for so many. Be one of them!

Organic vs. Paid Search

Organic Search:

• Focuses on boosting unpaid rankings in search results.
• Requires a well placed set of strategies to secure get on page one.
• Offers superior long-term effectiveness over the alternatives.
• Requires you to stay sharp and on top of it with regular application of SEO strategies.

Paid Search:

• Is a great short term answer to getting on page one, while you are working on rising in ranking using SEO tools and strategies.
• Placed correctly with the right bidding strategies, your site goes to top of the page one, where the traffic is, any other position is a waste of money, even if you have to bid high.
• Allows for quick ranking but stops after the campaign ends – use it with a plan and it can help you win big.
• Involves upfront and ongoing maintenance costs.

Other Traffic Sources

Apart from organic and paid traffic, other sources include:

• Direct: Is when people come to your site by typing in your website address directly, the traffic source remains unknown, in most cases.
• Email: Generated from email marketing campaigns.
• Social: Traffic originates from social media networks including links from the popular social media sites.

Understanding Organic Search Results

When users query search engines like Google or Bing, they encounter the Search Engine Results Page (SERP).

In addition to paid and organic results, the SERP features other fillers such as shopping ads, featured snippets, video results, knowledge graphs, and top news stories, customized based on user intent and interests.

Most of time, these seem to get in the way and make it harder to find you.

Common SERP Features:

1. Featured Snippets: Highlighted text or video is often shown providing direct answers to queries.
2. Video Carousel: Displays feature videos relevant to the searched keywords and phrases.
3. Top Stories: At times you may see a carousel of recent, trending news items. Google is famous for experimenting with these in different markets.
4. People Also Ask Section on Page One: Google is now serving up automatically generated questions with clickable answers, anticipating commonly asked questions.

Organic Search Ranking Factors

Every business wants a spot on page one. Google and Bing both consider various factors when evaluating pages for ranking:

1. Link Structure: Internal and external links that enhance search visibility.
2. Backlink Structure: Inbound links from reputable sites that show importance and improve ranking through “like” and/or related sites. This is how Google started, by linking people to things that relate to each other and the terms searched.
3. Technical Factors: Some things often overlooked but very important are Page speed, URL length, meta tags and mobile optimization best practices, also impact ranking.
4. Quality Content: Original, valuable content that sounds natural and gives real value, attracts users and boosts engagement. Google is so good at finding and serving up amazing results, most of the time.
5. Video and Images: Images and videos enhance user experience and increase engagement. Remember Google owns YouTube and does show and give preference in ranking on page one to those who have videos that are optimized on their site and on the web!
6. Mobile Optimization: Responsive design improves search rankings too. Over 80% of current searches are done on the phone.
7. Secure Sites: SSL certificates boost security and improve rankings too.

Organic Search Reporting Metrics

Regular tracking of organic search metrics is essential for optimizing your performance and ROI:

1. Keyword Ranking: Monitor organic ranking positions for targeted keywords and phrases.
2. Number of Visitors: Use Google Analytics, to track your total site visitors to gauge interest and engagement.
3. Average Page Views: Assess site performance based on how many page views there are per session.
4. Bounce Rate: Measures the visitors time on your site, how long they stay and where they leave from.
5. Average Time on Page: Evaluate visitor engagement with content and find out what pages are visited the most, etc..

Tools for Organic Search Reporting

Utilize these popular tools to track and analyze organic your search and ranking performance:

1. Google Search Console: Monitor your website performance, keyword rankings, and page experience issues with this tool by Google.
2. Google Analytics: Gain insights into website traffic, user behavior, time of day visitors come and goal tracking.
3. Google Trends: We love this tool! It provides comprehensive data for keyword research, search trends and popular rankings. You can find out how many searches are happening for your researched keywords and phrases.

By leveraging proven organic search strategies and utilizing the right tools, you can achieve digital marketing success and secure page one positions in the search engine result pages.

Questions? Reach out, we are a keystroke or phone call away.

There is no real “secret” to getting new business from the web, but there is a certain way to do it and do it successfully.

NOTE: This concerns the Search Engine Results Pages (SERPs) NOT Social Media (which can be great)

Here’s what no one is telling you:

There are ONLY 3 ways to get business from the web search pages:

1. Organically
2. MAPS listing (Google My Business Profile Listing)
3. Ads

That’s it.

Most business don’t understand how work these 3 platforms together, to get business now, in the short term AND in the long term.

We talk more about this in our initial meeting with you and share with you, just how you can use this fundamental strategy, to outsmart and out perform every single competitor in your market.

Most don’t understand this.

Once we explain this further, you will have an “ah-ha” moment!

Reach out today and let’s talk about how this one “ah-ha” moment strategy alone, will change how you do business on the web starting today.

We’ll show you how to get on page one!

The key to planning a successful marketing plan on the web is to find out where people are looking for you and show up there.

The second part of that is knowing just how many are really searching for what you do.

Go to Google Trends and put in the top keywords and phrases into a local city and state search (if your a local business).

Google Trends will tell you just how many searches there have been in the last 7 days, 30 days, 6 months, etc.

This gives you a peek at just how many are looking for your services in your market and gives you more reasons (potential clients) to get your site on page one!

Call us today and we’ll show you how to take this information and transform your search results

and get on page one!

5 Crucial Reasons Your Website Fails to Rank (And How to Revamp Your SEO Strategy)

1. Tough Competition in SEO Marketing: The road to the first page is arduous, especially when targeting fiercely competitive keywords. Many websites never make it to page one, sometimes due to the wrong strategy and the immense competition, hindering their ranking on page one.
2. Poor On-Page Optimization: Is your website finely tuned for organic search? Factors like keyword-rich titles, XML sitemaps, proper meta tags and optimal keyword density play pivotal roles in signaling your website’s relevance to search engines.
3. Skimpy Content: Is your content substantial enough to capture Google’s attention? In the world of all things internet, content is king. Little or weak content may fail to impress search algorithms in the top search engines like Google and Bing, leading to diminished visibility and lower rankings and can certainly keep you from getting on page one.
4. Inadequate Link Portfolio: In spite of great content and on-page optimization, your website might not rank higher than its position on page three due to not enough backlinks. Remember, each link acts as stamps of approval, signaling relevance and authority to search engines. This is very important!
5. Falling Foul of Bad Link Building Practices: Your website’s absence from the top results could be from penalization due to unethical link-building practices. Google penalizes sites engaging in black hat tactics like paid links or spammy link schemes. Do not buy links, it is not worth it – under any circumstance.

The Importance of Choosing the Right SEO Agency

Starting on an SEO and organic ranking on page one journey alone can be daunting, it is often full of pitfalls and challenges.

If it was easy, everyone would do it themselves! Right?

Hiring the right SEO marketing agency can be the difference between languishing in obscurity and soaring to the pinnacle of search rankings and showing up on page one in Google, Bing and the other search engines out there.

For businesses looking to rank on page one, selecting the best SEO services provider is the most important decision you can make.

Leveraging industry expertise, cutting-edge strategies, and ethical practices, a reputable SEO agency can propel your website to digital prominence on page one.

Questions? Fill out the form below or call us today and let’s talk, we are here to help you every step of the way.

In the quest for superior search engine visibility, entrust your SEO endeavors to a capable proven expert SEO partner.

By enlisting the services of a seasoned SEO agency, you can empower and empower your website with the tools and tactics necessary to conquer the competitive digital landscape and claim your rightful place on page one.

Reach out, we’ll get you one page one, it all begins now!

You must have and be:

1. Must have what Google has determined, people want.
2. Must be what Google determines is the best possible choice.

Simple. Not always so easy, but simple.

Google is trying to match the best possible choice with the person searching. That’s their job! And, if they didn’t do their job, they would quickly be out of business.

So, knowing that, your job is to make your presence online, one that Google (and what they perceive as the best) and the people want. Yes, it sounds easy!

Here are 9 considerations to focus on FIRST:

You will see that the top ranking businesses have:

1. Meaningful content – Craft compelling content that tells your story and resonates with your audience. You must have CTAs (calls to action) that effectively boost engagement. Studies show an increase of almost 43% when a Call-To-Action (CTA) is included properly. Make your content natural and easy to read, (think 3rd grader, unless you’re describing brain surgery or something technical, then … write it so a 3rd grader could read it  Match it with search intent for the most effective SEO marketing and page one positioning.
2. Ease and grace in navigation and positioning. Can searchers find what they are looking for easily? Simplify your navigation to enhance user experience. Reduce the number of clicks needed to find information. Ensure your website is user-friendly to keep visitors engaged and ON your site, improving your chances of ranking at the top of the search results. Don’t make searchers have to “think”, make it easy. Otherwise, you risk them hitting the back button or leaving altogether!
3. Video helps immensely – Leverage the power of video with 1-3 minute clips showcasing your products, services, FAQs, and reviews. YouTube, the second-largest search engine, can significantly boost your SEO efforts. Who knew? Check out this short 1-minute Review Video to see an example.
4. Keywords and phrases – Research and include relevant keywords and phrases that are currently bringing results and have them match user intent. Research and use publicly available free tools like Google Trends to identify high-traffic keywords and phrases. Suggestion, you may want to partner with an SEO expert who has knowledge of how to navigate all of this. Look for a seasoned experienced SEO digital company who can provide effective SEO services to ensure your content ranks at the top of page one. KEY: in our opinion, find an SEO group who is available and you can talk to and get to, preferably even the owner or founder.
5. Branding – What makes Google want to show your site first over your competitors? Develop a unique brand identity to stand out from competitors and earn Google’s favor. Articulate and showcase (not brag) what sets you apart and why customers should choose you. Look for the best SEO marketing strategies to enhance your brand visibility and rank at the top of page one. Be very specific. People are looking for the best choice and someone who they can trust.
6. Reputation – Everyone looks for reviews (we all do!) – we want to find the best option out there. And, we look at reviews to check up on and … often verify a referral, even if it comes from a best friend! Cultivate positive reviews to enhance your reputation and credibility. Display LIVE reviews strategically ON EVERY PAGE to keep users on your site. Start with a tool like *ReviewZipp to find a way to keep people on your site without the risk of them leaving to go check out your reviews, (up to 91% leave your site looking for a LIVE verified version of your reviews and never come back) See BELOW an easy way to get started below*
7. Branding yourself to stand out in the crowd. Does your “outside” story match your “inside” story? Does your story give reasons to choose you over your competitors? Think long and hard about this one. Identify and feature your unique position, talents and knowledge in your industry, let everyone know – Remember, people aren’t always looking for the cheapest solution!
8. Benefits vs Features – Emphasize the benefits of your products or services over features. Showcase how your offerings solve customers’ problems, not just how cool your processes or tools are. Choose an SEO agency that understands marketing, the psychology of human behavior and the importance of highlighting benefits to improve your chances of ranking at the top of page one. By implementing these strategies, your website can rank higher, attract more visitors, and convert them into loyal customers.
9. Pay attention to the fact, no one goes to page 2 when looking for your services. That’s why the page one listings are so coveted and sought after! Contact us by filling outthe form below to learn how our SEO services agency can help you rank at the top of page one.

UNSURE OR STILL PREPPING?

If you are serious about getting more clients and working towards getting on page one, and need a place to start, and are still figuring out how to go all in . . .

DO NOTHING ELSE FOR NOW. START HERE with LIVE verified reviews streamed straight from Google to every page of your site. Use our discount below.

It gives results on day one. It is THE lowest hanging fruit in terms of getting more clients. It is a version of “small hinges, open big doors”.

*Yes, you can use our below cost internal corporate discount > Email us at clientsupport@pageonegoogle.org for our exclusive JV discount coupon rate that brings it to 29 (85% discount – instead of what is shown) –

Call us today and we’ll help you get on page one!

Get on page one!

It’s as easy as that.

Then start leveraging your new position on the web, in all of your emails, posts, social media and more.

Gear up your office staff to have someone answer the phones and take the calls!

No one goes to page two, no one!

If you are not on page one, then you are not getting the eyeballs to your site and no one is calling you!

Make a plan to get on page one. We are here to help you with that.

Get in touch with us today!

First and foremost, you must know where you are starting from. Get a baseline report of your current status.

Find out how you’re looking on the web. To Google, to your competitors and most importantly to those who come to your site, your prospects.

Get a basic idea of how your site looks to the search engine spiders.

See how your online reputation is currently.

Find out how you look in Social Media.

You can pay anywhere from $500 to $5000 for a comprehensive audit report.

We provide a Baseline Audit that gives you an idea of where you currently stand.

Get a live BASELINE AUDIT REPORT HERE. No charge.

There are a few reasons people come to your site, leave and never come back

1. ACCIDENT: Some leave because they accidently came to the wrong site. (low percentage, overall)
2. USABILITY: Your site navigation and usability is off – takes too many clicks to find what they want.
3. NO CTA: No call-to-action – sites that have it, convert more. 43% more
4. SLOW LOADING: Your site loading speed is slow – many hit back button after waiting too long.
5. DISLIKE: They don’t like what they see or don’t see
6. TRUST: They don’t trust you or your business (you have no authority)
7. REVIEWS: They leave to go find your Google reviews (LIVE VERIFIED reviews) – they don’t trust manually added reviews to your site, so they go to your Google business listing to see the real deal NOTE: Trouble is, most don’t return. They either pick someone else based on being distracted and seeing other served ads (thanks Google) or they see someone with more reviews or a higher score. (WE HAVE THE SOLUTION TO FIX THIS REVIEW PROBLEM – TODAY – it’s the lowest hanging fruit and what we call, “the WEDGE”.

Studies show 91% of visitors (national average) leave websites, without calling or clicking to contact business owners.

Nobody know who they are and where they went!

What can you do to help minimize this problem?

Check your own analytics to see what your site visitors are doing (get Google Analytics on your site, if you don’t already have it).

There are 5 more simple things you MUST DO NOW – that will make a difference TODAY.

Reach out and we will peel back the curtain, share with you the exact strategies we use and help get you going.

We are here to help you every step of the way.

Why wait?

To get to page one, takes expertise, content, code writing, a properly designed website, reader usability, a great reputation, current and regular update, linking both internal and external. it is not a game of chance.

We use our 148-Steps of SEO Ranking and Findability^tm that we have perfected and proven over the past 20 years plus.

If we put your website through our comprehensive system, you will get on page one.

Contact us today and let’s talk about it.

EXPERIENCE – We know how to get you one page one. We’ve been doing this for over 25 years. We’ve seen a thing or two.

RESULTS – We have generated over $1.1 billion in revenue for our clients to date with over 565,500 inbound calls and counting. We can help you.

We GET you on page one with the proper authority, trust, the right story, and the right words that make people pick up the phone and call you.

We provide you with a team of qualified trained SEO and marketing experts who guide you with our Proprietary 148-Steps of SEO Ranking and Findability^tm System.

We have a practical step-by-step process for getting your business to show up on page one.

Is it Easy? NO, Simple? YES – we have systems. Proven systems.

These proven systems include years of understanding the landscape of the internet and the search engines.

We use the latest A.I. technology and resources to get you ranked on page one in your market.

We help you build your name and reputation to position you as the leading expert and authority in your market.

You will become the most trusted source for what you do in your marketplace.

Call us today.

We help you with 2 options, one is called NEXUS and the other, QUANTUS.

Our NEXUS module is a do-it-yourself program. We’ll walk you through, step by step and teach you how to rank organically on page one. 

You will follow our training and videos tailored to the specifics of your business and get personalized feedback from us during the process.

For starters, we work together for a concentrated 8 weeks, where the main focus is helping you achieve the goals we map out together during our initial getting started call.

You will always have access to our Page One experts, this way you can keep scaling your business with the latest developments and mentorship.

In the QUANTUS module, you’ll have all of the work done-for-you. You won’t lift a finger.

We do all the heavy lifting, follow through and ongoing work to get you on page one and keep you there.

Plus, you will have access to our team of experts anytime you should need it.

Growth-minded business owners who want to get their business on page one for relevant searches and who are hungry to build their client base, referrals and grow.

Whether you’re trying to hit your goals faster, need the right information or simply want to follow a proven system to rank higher, we can help you get you on page one, where your best prospects are looking to buy.

Fill out the form below and let’s chat.

If you are going to get on page one, you have to commit to it, by that we mean, you will have to partner with our team and provide insight to your business and website.

Many choose to use their own tech group to implement the necessary processes to get to page one, and that’s fine.

Others have our team do the work for them. Let’s connect and discuss what might work for you.

Let’s take a minute and see where you are currently and if there is a way we can serve you. To get results, we work with you one on one.

Fill out the form below and let’s get in touch.

No obligation.

If you’re ready, let’s go!

You new journey starts right away after joining.

For those who choose the NEXUS module, we start with an initial session where we build a road map, including training sessions, online courses, calls and zoom calls.

For our QUANTUS members, our team starts developing your online presence and kick ass strategies on day one.

Call us today and let’s discuss your plans!